How Hubcasting™ Turned a Quiet Canadian Studio into a Global Media Powerhouse

How Hubcasting™ Turned a Quiet Canadian Studio into a Global Media Powerhouse

By Peter Young

Imagine producing a live concert in Australia while sitting comfortably in a control room in Surrey, British Columbia. No satellite trucks. No large traveling crews. No complex logistics. Just seamless, real-time, multi-camera production—delivered through a revolutionary workflow known as Hubcasting™.

Welcome to the world of Hubcast Media Productions, where Peter Young didn’t just adopt remote production—he pioneered a new way of doing it altogether.

From Touring Specialist to Global Visionary

Before founding Hubcast, Peter Young had already lived a lifetime in the world of live production. As a touring technician and broadcast specialist, he crisscrossed continents, hauling gear across borders and orchestrating massive festivals and arena tours. He even rang in the new millennium aboard a cruise ship anchored at the Antarctic, producing the first event on Earth to welcome the year 2000.

Those experiences taught him something vital: the beauty of live connection shouldn’t be limited by location or access to infrastructure.

The Rise of the Hubcasting™ Workflow

Rather than sending teams and equipment around the world, Young developed a centralized remote production model. He called it Hubcasting™—a hybrid workflow that brings all the necessary signals, video feeds, and live camera sources from remote locations directly into a control center in Surrey via bonded wireless technologies and IP connectivity.

This innovation eliminated the need for satellite trucks and on-location infrastructure. It meant fewer cables, faster setup times, and dramatically lower costs.

“We’re actually covering multi-camera events around the world and bringing them back into our control room,” explains Young. “And we’re doing it at a scale that, until recently, was unimaginable for independent producers.”

Creating Community Through Content

The vision behind Hubcasting™ isn’t just technical—it’s deeply human. Young was inspired by moments like a metal concert in Buenos Aires where fans sang along with such intensity that the energy became unforgettable.

“It’s about the relationship between fan and performer—and how you tell that story,” he says.

That emotional connection became the foundation of Hubcast’s mission: Create Community Through Content. By removing physical and technical barriers, Hubcasting™ enables a deeper level of engagement between creators and audiences, no matter where in the world they are.

A New Era of Production

What makes the Hubcasting™ model so powerful is its adaptability. Shows can be produced in any location—urban or rural, near or far—without the high overhead of traditional broadcast infrastructure.

Some key advantages include:

  • Nationwide and global talent sourcing – Creators and technicians can contribute from anywhere
  • Minimal setup and teardown – Reducing six hours of cable pulling to under 30 minutes
  • Wireless freedom – Camera crews roam events freely, capturing behind-the-scenes stories without disrupting main broadcasts
  • Real-time control from a central hub – All feeds are synchronized and switched as if the crew were on-site

“We’re not tethered to trucks anymore,” Young says. “We bring the show to us.”

Around the World Without Leaving the Studio

By 2018, Hubcast Media was already supporting multiple global productions from their home base. From a Canadian blues concert to a pre-production reality series in Peru, the team was operating with international scope—without ever leaving the studio.

Even ambitious projects like a world peace event series held at seven sites across the globe—from Nagasaki Japan to NY Times Square—were made possible using the Hubcasting™ approach.

Empowering Creators and Audiences

To further bridge creators and their audiences, Young launched the HUBstarter™ program—an innovative content funding platform where fans can directly support production efforts, unlocking perks like livestream access, sneak peeks, and behind-the-scenes content.

It’s yet another way Hubcasting™ is democratizing media, shifting the power of storytelling to the people behind—and in front of—the camera.

The Future of Global Production Is Here

What began as a vision in a small Canadian studio has become a global production network. With Hubcasting™, Hubcast Media Productions shattered the old limitations of location, equipment, and budget—proving that great content can come from anywhere, and reach everywhere.

“We’re no longer just a Canadian company,” says Young. “We’ve become a global company. Right in our own backyard.”

Learn more about Hubcast Media Productions at hubcastmedia.com